Packaging Design

Rohit

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Product Packaging

Make a strong first impression on your consumers with professionally designed packaging for your products. We pay close attention to details while crafting a look for your products while keeping your brand and your target audience in mind.

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Functions of Product Packaging

We believe packaging design has to be functional but that never stops us from creating something aesthetically pleasing easily creating an emotional connect with the audience. Presentation plays a crucial role in purchase-decision and brand perception. On the shelf at a retail store your product packaging is the sole ambassador of your brand and we make sure it is a positive one.

Containment

The primary and obvious function of packaging is to contain the product, essential for the efficient transportation, storage and distribution of the product and facilitate stock-keeping and merchandising, while complying to all regulations.

Protection

Placing an effective barrier between the product and the environment, the package protects the product from physical, chemical, microbial and macrobial attack from the exterior and has a decisive effect on the shelf life of the product.

Convenience

Adapting the size of the package to the needs of particular consumer groups (family size, individual, special sizes for food service delivery etc.) is one of the steps taken by industry to enhance product convenience through the package.

Communication

In addition to communicating all the required information, packaging is key in telling your brand story to the comsumer and highly impacts their perception. Text and graphics serve the purpose of product and brand identification and product promotion.

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